If you haven’t watermarked anything before, you might wonder why people use them at all in their Etsy branding. It also looks a little low-brow and unprofessional - not the impression you want to be giving with your Etsy branding! Why do people use watermarks? They are depending on your photos to show them what the item is like in real life, so it needs to be crystal clear and unobscured. That means potential buyers aren’t quite sure what it looks like - and probably won’t buy it. But first let’s take a look at an example of a watermark in action: Base image created with stainless steel mockup and background scene creator from SarahDesign on Creative Market.Īs you can see, when you coat your image with watermarks it makes the product hard to see. Many people feel VERY strongly that you should always watermark your images, and think you’re crazy if you’re not doing it. Watermarks are a hot-button issue with Etsy branding.
In this article, we will cover the top three essential tools you need for effective Etsy branding: watermarks, branded product photos, and a brand guide. And while showcasing your products with amazing imagery is certainly important, branding is equally critical. One topic that I’m certain is top of mind … product imagery. If you have an Etsy shop or are setting one up, you’ve been working tirelessly on what to sell and how to structure your offerings, and are no doubt absolutely swirling with ideas about Etsy branding.
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